Brazilian users commonly use social media platforms such as Facebook, WhatsApp, Instagram, and YouTube. These platforms have a significant presence in Brazil and are widely used for communication, sharing content, and staying connected with friends and family.
Detailed answer to your inquiry
Brazilian users commonly use social media platforms such as Facebook, WhatsApp, Instagram, and YouTube. These platforms have a significant presence in Brazil and are widely used for communication, sharing content, and staying connected with friends and family.
According to a study conducted by Statista, as of January 2021, there were approximately 139 million Facebook users in Brazil, making it the most popular social media platform in the country. Facebook’s popularity can be attributed to its wide range of features, including status updates, photo and video sharing, and the ability to connect with friends and family.
WhatsApp, the messaging app owned by Facebook, is also widely used in Brazil. With its end-to-end encryption and ease of use, WhatsApp has become the primary mode of communication for many Brazilians. As of 2021, it was reported that over 140 million people in Brazil were active users of WhatsApp.
Instagram, a visual-based platform for sharing photos and videos, has gained immense popularity in Brazil. It is particularly favored by the younger generation who enjoy exploring and sharing visually appealing content. In 2021, there were around 95 million users of Instagram in Brazil.
YouTube, the video-sharing platform, also holds a prominent position in the Brazilian social media landscape. Brazilians are avid consumers of online video content, making YouTube a go-to platform for entertainment, education, and content creation. As of 2021, Brazil had over 120 million YouTube users.
Adding a quote from a well-known resource:
“Social media has become an integral part of the Brazilian society, with platforms like Facebook, WhatsApp, Instagram, and YouTube playing a central role in how people connect, communicate, and share their lives.” – TechCrunch
Interesting Facts about social media usage in Brazil:
- Brazil has one of the highest social media usage rates in the world, with over 140 million active users on Facebook and WhatsApp alone.
- YouTube is incredibly popular in Brazil, and the country has produced several of the platform’s biggest stars, including Whindersson Nunes, who has over 40 million subscribers.
- Social media usage in Brazil is not limited to urban areas; even in rural communities, platforms like WhatsApp are widely used to stay connected.
- Unlike some other countries, Twitter has a relatively low user base in Brazil, with Instagram and YouTube surpassing it in popularity.
- Social media platforms have also become instrumental during political events in Brazil, with citizens using them as a platform for organizing protests and expressing their opinions.
Here’s a table summarizing the social media platforms used in Brazil:
| Platform | Number of Users (2021) |
|---|---|
| 139 million | |
| 140 million | |
| 95 million | |
| YouTube | 120 million |
Please note that the numbers provided in the table are indicative and may vary slightly depending on the source and time of reference.
A video response to “What social media does Brazilian use?”
The video highlights the need for social media companies to improve their content moderation in languages other than English. This is evident from the recent riots in Brasilia, which mirrored the events at the US Capitol on January 6th. The participants of the riots were able to openly organize themselves using code words on social media platforms, indicating the shortcomings in moderation. Supporters of Brazilian President Bolsonaro, much like Trump, have also sought to undermine the election and now refer to the arrested individuals as political prisoners. These events emphasize the continuing challenges regarding the handling of misinformation on social networks.
Identified other solutions on the web
Most popular social media platforms in Brazil as of 3rd quarter 2022, by usage reach
Characteristic Share of respondents 89.8% 86.8% TikTok 65.9% Facebook Messenger 65.1% •Mar 1, 2023
Surely you will be interested in these topics
Correspondingly, What social media platforms are used in Brazil?
Here we summarize the number of users of the most used by Brazilians in 2022 and tell you some data that may be of interest to you:
- Facebook.
- Youtube.
- Instagram.
- Tik Tok.
- LinkedIn.
- Twitter.
Do Brazilians use Instagram? Brazil has emerged as one of the largest markets for Instagram in recent years. With over 120 million users, the country boasts a vibrant and engaged Instagram community.
Simply so, How many Brazilians are on social media?
Answer: The Brazilian government has invested heavily in the country’s internet connectivity to bridge the technology gap between rich and poor. As a result, 122 million Brazilians are now on social media – 87.7% of the country’s total internet population.
Does Brazil use Facebook? Answer to this: In 2022, Brazil was home to 150.12 million Facebook users. The number has been projected to reach 151.63 in 2027, a drop from the 152.2 million of 2025. Brazil was the largest Facebook user base in Latin America in 2022, followed by Mexico, Colombia, and Argentina.
Furthermore, Which social media platforms are used in Brazil?
Instagram and Facebook followed, each being used by 89.8 and 86.8 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.9 and 65.1 percent of users, while Telegram, Kuaishou, Twitter, and Pinterest accounted for smaller shares. Get notified via email when this statistic is updated.
How many Internet users are there in Brazil?
87.2% of Brazil’s population lives in urban centres, while 12.8% lives in rural areas. There were 160.0 million internet users in Brazil in January 2021. The number of internet users in Brazil increased by 9.6 million (+6.4%) between 2020 and 2021.
What apps do Brazilians use? As an answer to this: During a 2017 survey fielded in Brazil, over nine out of ten participant internet users stated that they used WhatsApp. Meanwhile, around 86 and 60 percent of respondents mentioned Facebook and Instagram, respectively. These were also the three apps most commonly found on smartphones’ home screens in Brazil in 2020.
Hereof, How many people use Facebook Messenger in Brazil? The number of users of Facebook Messenger in Brazil oscillates around 120 million. Furthermore, as of early 2020, over half of Brazilians on Telegram used this app created by the Durov brothers every day or almost every day. Multiple answers were possible.
Keeping this in view, Which social media platforms are used in Brazil?
Answer will be: Instagram and Facebook followed, each being used by 89.8 and 86.8 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.9 and 65.1 percent of users, while Telegram, Kuaishou, Twitter, and Pinterest accounted for smaller shares. Get notified via email when this statistic is updated.
Also question is, What is the Internet market like in Brazil?
Answer will be: W ith an internet penetration of more than 80% and mobile penetration of close to 100%, the internet market in brazil is relatively developed comparing with other regional peers. Hence, the use of social media is maturing in the country and even leading in the Latin American market.
Besides, What apps do Brazilians use? The answer is: During a 2017 survey fielded in Brazil, over nine out of ten participant internet users stated that they used WhatsApp. Meanwhile, around 86 and 60 percent of respondents mentioned Facebook and Instagram, respectively. These were also the three apps most commonly found on smartphones’ home screens in Brazil in 2020.
How many people use Facebook Messenger in Brazil?
As an answer to this: The number of users of Facebook Messenger in Brazil oscillates around 120 million. Furthermore, as of early 2020, over half of Brazilians on Telegram used this app created by the Durov brothers every day or almost every day. Multiple answers were possible.